Typically we consider the challenges between different automakers to be placed in the performance aspect of the world. When you think of GM and Ford that means you would expect to see the Mustang and the Camaro going against each other or the F-150 and Silverado would be the two that would challenge each other. In the future, we’ll see the Colorado and Canyon challenged by the new Ranger, but for now one of the most impressive rivals coming from these two companies is the Cadillac Escalade and the Lincoln Navigator.

It’snot unusual for a brand to challenge another, which has spurned a more recent and new slang term called “throwing shade.” This term allows us to think that one brand would point out reasons why a consumer doesn’t want to buy the competing brand. Whit this in mind, the GM team has begun to “throw shade” ad the Navigator from Lincoln to make the Escalade be the choice that any consumer should consider. The highlighting of faults doesn’t come without the fact that there is a rebate being offered for the Escalade when you want to buy a large SUV and let it be the right one for you to drive.

More of What You Want

Over the past generation of the Lincoln Navigator, it’s become a model that has lost some of its status and the team at GM has noticed. By offering a $5,000 rebate and showing the base model for the Escalade can undercut the base model of the Navigator and offer customers more of what they want, at least that’s what the GM team feels they will have for the ride. The Escalade continues to be an SUV that gives you the qualities you’re looking for.

Often considered the most luxurious large SUV offered on the market, the Cadillac Escalade is offered with the 6.2-liter V8 engine under the hood that makes a full 420 horsepower and 460 lb.-ft. of torque. This powerful engine is attached to the new ten-speed automatic transmission that’s been developed as a partnership between GM and Ford. Coincidentally, the Navigator will have the same transmission for the drive, but the Escalade does offer more of the quality and luxurious items offered for the drive needed on the roads and trails that you’re going to want to enjoy for the drive.

Will it work for the GM team to offer a rebate on the Escalade? It might, especially if Ford doesn’t have an answer for this pricing plan. As the Navigator becomes an upgraded version of what you want to drive and it’s a vehicle that enters a new generation, it already faces a challenge that it will have to try and overcome. It will be interesting to see what this pair of large SUVs will offer as we see them enter this new model year and new generation for the drive that we’re going to want for the drive. We’ll see what happens and whether or not this ploy is actually successful by GM.

Looking for something slightly different? Opt for the Ford F-150!