Pay-per-click advertising or PPC, also known as cost-per-click, is a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a cost-effective way to drive traffic to your site on any budget as you can choose how much to spend. And you only pay the publisher of course when your ad is clicked. It benefits your dealership however large or small as it helps target the right audience. It helps increase sales and builds awareness about your business and product. Google Ads, which used to be Google AdWords –is the most popular PPC platform.

So why use PPC for your dealership? Here are just some of the benefits.

You easily reach your target audience for quick results

PPC networks give you access to targeting factors like location, demographics, keyword usage and time of day. Many businesses benefit from targeting local customers looking for close-by services. Half of all car shoppers choose automotive based on proximity to their office or home. In a nutshell, PPC gives you quick results by reaching out to the right target audience or market.

You get first-page exposure

You get first-page exposure on the biggest search engines sites. This is essential because more than 90% of people only click on first-page results and only 8.5% make it further than the first page.

PPC provides immediate traffic

Keep in mind nearly 70% of people use Google Search when looking for automotive-related services.

PPC generates leads at a lower cost

Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and thinking of buying, it’s an effective way to lure interested visitors to your site.

It’s easy to use, track and measure performance

PPC is easy to track and measure when you use Google Ads tool in combination with Google Analytics. You’ll see all of your campaign performance details clearly, such as clicks on your ads, views, profits, and losses. It’s also user-friendly so anyone on the marketing team can chip in, as it offers options and tools that are easy to manage and run.

It’s flexible!

Since it’s easy to check performance you’ll know whether a campaign is working or not and can change it accordingly. If it’s looking successful you can keep the same keywords and design, and if not, you can modify it or use a new one. You can also run different ads simultaneously in different locations targeting different segments of the market.