One of the newest luxury brands in the market is the Genesis brand. Do you know the origin of this brand and why it came to be?

It wasn’t very long ago that Hyundai didn’t have a luxury arm, but now they do. For years, the brands of Hyundai and Kia were joined together as the brands we enjoy from South Korea. Eventually, the parent brand, Hyundai, made the move to add a third name to the mix. While it seems easy, Genesis didn’t come about from a lack of thought or study by researchers at Hyundai.

We’ve Known the Genesis Name for Years

As a luxury name, Genesis has only been around for six years. That said, we’ve known the name for a long time. Before transitioning into a full brand, we had the Hyundai Genesis in the market. this car was one of the most popular and impressive cars on the road. With impressive levels of diving performance and quality features, the Hyundai Genesis was a car that carried the torch for the parent brand and eventually became the namesake of the new luxury arm of the cars that we love to drive.

What Can You Expect from the Genesis Brand?

Today, we know the Genesis name not for the performance-oriented midsize car that came before the brand but for the luxury cars that we’ve come to love. As the brand became a reality in 2017, the cars offered hit the market and undercut some of the current luxury names. The affordable pricing and excellent packaging made this brand a huge hit right out of the gate. Today, we see more models waring the winged badge of Genesis than ever before. This is one of the hottest names in the auto market and a brand that’s moving forward with new models and improved technology.

How Long Did it Take Hyundai to Create this Luxury Brand?

The first luxury-laden models coming with the Genesis name arrived at dealerships in the autumn of 2016 as 2017 models. This wasn’t a fly-by-night operation with only a little thought, the plans to create a luxury arm date back to 2004. Even though we didn’t receive information for this new luxury name for a very long time, the Hyundai team took their time creating the brand and developing a signature look that now symbolizes value and luxury in the models offered.

Are There Different Versions of the Hyundai Genesis?

Yes, the Hyundai Genesis was a car tat came from the fusion of the two names and was offered rom 2008 to 2016. For the most part, this car was considered an executive sedan in Korea, but it was something more in the United States. This four-door sedan offered an unusual level of performance, offering sprint times under six seconds, making this car one of the fastest from the Hyundai brand. It was also sold as a performance-oriented coupe with two doors. This low-slung roomy coupe gave this car the sporty edge we admire.

What Were the First Genesis Models?

When the Genesis brand first came to be a reality, there were only two cars offered. The Hyundai Genesis and Hyundai Equus weren’t selling as expected under the Hyundai name. The parent brand transitioned these two cars to become the G80 and G90. The original Hyundai Genesis became the G80 while the Equus moved into the G90 slot. As a Hyundai, the Equus was out of place with more luxury qualities than expected, but as the G90, it fit right in as a full-size luxury sedan.

What are the Current Genesis Vehicles?

The current lineup of Genesis vehicles has grown from two models to six. The first additional vehicle to join the brand was the G70 which quickly became the most exciting compact luxury sedan in the market. When it arrived, the G70 won several awards and was looked at as a huge hit. The SUVs took a little longer to arrive in the market. Eventually, the GV80 arrived to be a family-sized luxury SUV from this brand. The success of the GV80 was followed by the GV70 which fits in as a compact crossover SUV. Finally, the electrified GV60 joined the lineup to give us something brand new from the Genesis brand.

Are Genesis Vehicles Built Where They’re Sold?

Similar to most other auto brands, yes, the Genesis vehicles are sold in or near the market where they are sold. There are three design studios for this brand, giving the luxury name the reach desired. The design studios are located in German, South Korea, and in the United States. Most of the production of these vehicles also takes place in these three countries. The Genesis name is one of the luxury names sold in various markets around the world. These markets include China, Russia, Canada, Australia, South Kora, United States, The Middle East, Europe, and the rest of Asia.

Should You Buy a Genesis?

If you’re thinking about buying a luxury vehicle, the Genesis brand is one you should consider. Vehicles wearing the badge of this brand offer an impressive level of luxury and deliver the benefits of driving dynamics that offer you the quality and comfort you want on any road. There are high-performance versions of the sedans to give you exciting driving experiences. You’ll also enjoy the roominess and qualities of the SUVs when you’ need a family-sized vehicle.

What Does the Future Hold for Genesis?

You might think a brand that’s undercut so many of the names we’ve known for years to be one that would zig when others zag, but that’s not the case. Genesis has already announced its movement toward electric vehicles, which has already begun. This brand has teased eight new models that could arrive as early as 2025 to be the electric future of this luxury name. Many other luxury brands are going in this same direction, which means Genesis will keep up and continue to be competitive with other names.

Now that you know a little more about the Genesis brand will you choose a vehicle with the winged logo on it? Could this be the luxury name you love for many years?