The next midsize truck you pick up at the Ford dealership might be much more American. Ford is considering moving the production of the Maverick from Mexico to the United States.
As part of his recent rash of tariffs, President Trump implemented a 25% auto tariff on parts and vehicles not made in the USA. Ford’s CEO, Jim Farley, expects that to become a significant issue for the company and suggests that it may be taking steps to comply with the administration’s push toward bringing manufacturing home.
Currently, the Ford Maverick is manufactured in Mexico. It is thus subject to the 25% auto tariff. According to an interview with Farley on CNBC’s Squawk Box, Ford may be moving the Maverick’s production closer to home.
Automaker Bets Tariffs Will Remain in Place
With President Trump’s movement back and forth on broader tariffs on foreign-made goods, some experts question whether it makes sense to make significant business decisions based on the assumption that the 25% auto tariff will stay in place.
Some people assume that the administration will wind up rescinding the automotive tariffs, much like it did many others. However, Farley and the rest of the team at Ford question that assumption.
Decision-makers at Ford anticipate the tariffs staying in place “at least for the next three years.” While it’s likely that a different administration might reconsider, this one seems poised to hold its ground.
Consumers Can Expect Higher Costs Either Way
Bringing the production of all of Ford’s vehicles to the United States would help alleviate the economic pain the company anticipates facing due to the administration’s tariffs. However, it will still generate additional costs for consumers.
Paying high tariffs on foreign-imported cars and parts hurts Ford’s bottom line. So does having to move the production of its vehicles onto US soil to avoid paying those tariffs. Most experts expect at least some of the cost of the move to be passed on to consumers.
Two Brand New Ford Plants Are Under Construction
Ford is building two new plants in the US. One is in Ohio, and the other is in Tennessee. While the automaker didn’t have any explicit intention of bringing production of the Maverick or any other vehicles home when it began construction on the plants, they may prove helpful.
The Maverick is Ford’s fastest-turning vehicle. The automaker sold a record 19,008 trucks in the US in Q1 of 2025 alone, outperforming any other Ford pickup for the past 20 years. Because the Maverick is currently made in Ford’s Hermosillo Assembly plant in Mexico, it’s a prime candidate for moving production to the United States.
While plans haven’t been finalized to move production of the Maverick or any other Ford vehicle back onto US soil, Farley states, “Anything’s on the table.” Ford won’t make the final call until it becomes clear that the tariffs are permanent.
What to Expect at the Ford Dealership
What impact will that have on prices at the Ford dealership? Farley admits that consumers may experience sticker shock. Currently, the entry-level Maverick XL starts from $28,145. The line-topping Maverick Tremor has an MSRP of $40,995.
Experts expect costs to go up significantly. The tariffs will hit in the second quarter, leading to higher MSRPs. Both the brand and its buyers could wind up suffering as a result.
