Posts Categorized: Marketing

  • Car News, Marketing

    Dealer’s Data Must Be Actionable

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    In order to be useful, data analysis must point to meaningful conclusions and actionable information.  However reports from various sources must be integrated properly in order to support those goals.  This is often where dealers fail to visualize the big picture and form valid decision making conclusions.  They are unable to see the interrelationships of… Read more »

  • Marketing

    Dealers, Diversify Your Inventory Marketing Strategy

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    The more we work with car dealers, the more we realize that there are certain fundamentals that are pretty universal. Everyone has a website. Just about everyone is posting to some third-party sites. Nearly all have their inventory on OEM sites. Is there more?