Be a Better Borrower

Be a Better Borrower

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Smart borrowers head to the car dealership prepared. They know what they want and how to get it. Anyone can learn the essentials of vehicle financing.

digitalcarbuying

Are You Targeting Your Inventory Posts Correctly?

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Have your social media posts stopped driving traffic to your showroom? It might be time to review your digital strategy to ensure your inventory is getting seen by the right car buyers.

Used Cars

The Used Car Sales Challenge

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For the past year, selling used cars hasn’t been much of a challenge for dealers. Prices rose with the shortage of new vehicles, and many shoppers came looking for the best deals they could find.

Compact Cars

Pushing Value Sells Cars

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New and used car prices have skyrocketed over the last two years. Dealerships are on the front line, combatting insanely high prices and low inventories while delivering value to customers.

How to Respond to Malicious Backlinks and Negative SEO

How to Respond to Malicious Backlinks and Negative SEO

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Backlinks and Blacklisting Backlinks and negative SEO sound damaging to your website and can potentially blacklist you on Google, but before you start panicking, let’s investigate. Now, when you hear the word blacklist and Google

Why Use Pay Per Click For Your Dealership

Why Use Pay Per Click For Your Dealership?

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Pay-per-click advertising or PPC, also known as cost-per-click, is a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a cost-effective way to drive traffic to

Actionable Data for Dealers

Dealer’s Data Must Be Actionable

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In order to be useful, data analysis must point to meaningful conclusions and actionable information.  However reports from various sources must be integrated properly in order to support those goals.  This is often where dealers