In order to be useful, data analysis must point to meaningful conclusions and actionable information.  However reports from various sources must be integrated properly in order to support those goals.  This is often where dealers fail to visualize the big picture and form valid decision making conclusions.  They are unable to see the interrelationships of their sales teams, marketing initiatives, and OEM campaigns and their general marketplace.

It’s easy to understand the difficulty of integrating various information and data from so many different sources.  The data often seems disconnected and incomprehensible.

This is where Business Management Systems (BMS) come into play.  They gather detailed data from various internal sources such as a CRM or DMS or accounting, and merge it with vendor data, web analytics, OEM data, and general marketplace info such as registrations.  In doing so, they transform raw data into visual displays and tables that allow insights providing a competitive market advantage.

Business Management Systems such as String Automotive’s Dealer Positioning System (DPS) aggregates data from all sources and provides real-time information so dealers can see how they are trending throughout the month and take corrective action when necessary.  It provides actionable information.

With tools such as this, dealers can clearly see what models to market, how to market them, and where to market them at any given time.  It can show where to conquest effectively from a competitor.  Business management systems provide efficiency and a competitive edge that allow a dealer to capture new revenue.