07.28.16 - Google Headquarters

Trusting the Brains over the Brawn

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When it comes to the advancement of any form of an industry most of us tend to trust the names we know and trust for that particular industry. Unless a company were to establish itself as an expert in a new industry they typically won’t be trusted to be the leading company to advance the products or technology of that particular industry. We seem to like our items in neat little packages and for everyone to stay in their own lane when it comes to moving forward in any industry, but with the move toward self-driving vehicles there will be a marriage of various industries to allow this to become a reality.

Because we tend to prefer industries to be separated a recent survey results show us that more Americans would trust a vehicle that does its self-driving if it was programmed by Google or Apple and not by one of the automotive companies. The faith in a technology company over an automotive company for the programming makes the tech industry the brains behind making these cars possible at all. When looking at the numbers, 41 percent of those who want to have self-driving vehicles stated they would trust the vehicle more if a tech company programmed it.

On the other end of the plan, the building of a car that is a self-driving model would rather the car be built by an automaker they know with many preferring the Japanese automakers and others feeling a company based in Detroit would be preferred. Because this was an American survey it’s really no surprise that most of those who took the survey feel they could trust Ford, GM and FCA the most. This same group stated cars made by a tech company would not be trusted to be mechanically sound or operate properly.

This survey certainly makes sense. As I stated, we tend to prefer experts in a specific industry remain that way. This means we should see more partnerships between automakers and technology giants take place in the near future. Right now we see that FCA has a partnership with Google to prove a fleet of the new Pacifica minivans to them, but we aren’t sure if this partnership will go beyond this at all. BMW already has a similar partnership with two other companies to work out all the kinks that are expected to be part of making autonomous vehicles.

What will the pairings look like in the future and when should we see fully autonomous vehicles on the road? So far Tesla is one of the only companies that is working to handle all aspects of this challenge on their own. Other companies have employed the aid of some tech giants to help develop the technology needed. As for the timeframe, it’s hard to say when we’ll have the first fully autonomous vehicle that is ready to be sold to the public, but there’s no doubt we’ll have this in the very near future.

07.28.16 - Google Headquarters

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