Pop-Up Ads in Your Car’s Dashboard? Here’s What Dealers Should Learn From the Mess
Some automakers are testing car infotainment ads as pop-up ads on infotainment screens, and as you can guess, it’s not well-received by customers.
Two Affordable Sports Coupes Take Completely Different Roads to Fun
Sports coupes aren’t extinct, but they’ve gotten weird. Honda revived the Prelude as a $43,195 hybrid with 46 mpg and Type R suspension parts. Toyota keeps selling the GR86 for…
How Electric Pickups Are Redefining Capability On The Job Site
Pull up to any construction site these days and you might spot something different parked next to the diesel work trucks. Electric pickups are showing up with increasing frequency, and…
Family Vehicles That Redefine Everyday Convenience
Shopping for a family vehicle used to mean choosing between practicality and style, but today’s market breaks that old mold. Modern minivans and SUVs are showing up with tech-loaded cabins,…
Turning Social Media Engagement Into Test Drives
Posting inventory on social media gets you likes. Posting content that sparks conversations gets you showroom visits. The difference between these two approaches can make or break your dealership’s bottom…
Creative Ways Dealers Can Stand Out on Social Media
Most dealerships post the same boring stuff on social media. New car arrivals, weekly specials, and the occasional sale banner. If your feed looks like every other dealer in town,…
Instagram Stories vs. TikTok: Which Platform Actually Sells More Cars?
When you turn to Instagram vs. TikTok for car sales, which platform performs the best? One of them should stand out ahead of the other. Which platform should your team…
2025 Mazda CX-30 Turbo Review: A Subcompact Crossover That Feels Like a Sporty Hatchback
The 2025 Mazda CX-30 Turbo throws conventional subcompact SUV wisdom out the window. While most small crossovers prioritize practicality over personality, this turbocharged rebel delivers 250 horsepower of genuine driving…
Dynamic VIN-Level Ads: Linking Inventory Directly to In-Market Shoppers
The Vehicle Identification Number (VIN) of any vehicle on the road has many data points and information built in that marketers can take advantage of.