Customer Experience vs Lead Spend at Dealerships
New buyers cost more than ever, while loyal ones keep paying back for years. See why smart dealerships put real money into the full ownership experience.
Why Your Dealership’s Stock May Start Appearing in More Google Results
Google is switching Local Inventory Ads on by default. See what that means for dealership stock showing up in local search and Maps, and how to prepare.
Every Price You Post Online Is Now a Promise You Have to Keep
For a long time, dealership social media felt like a digital window sticker with extra sparkle. Slap “$399/month” on a Reel, add a “today only” sticker, and let the leads…
Google’s Vehicle Ads Land in Japan and the Playbook It Reveals for Dealers Everywhere
Google's vehicle ads just landed in Japan as the 8th market since 2024. See what the rollout signals for car dealers running search ads around the world.
Turning Scroll Time Into Showroom Time for Premium Trucks
Most truck shoppers have already made up their minds before they ever shake a salesperson’s hand. They watched the walkarounds, paused on the reviews, and read what real owners said…
Why Dealer Digital Ads Convert More for Less
Dealership digital ad conversions jumped 37% while cost per lead fell to a 12-month low. See how AI-driven targeting is reshaping auto retail marketing.
What Dealerships Can Borrow From Toyota’s Creator-Led Launch Strategy
When a global automaker rolls out a new vehicle, the playbook used to involve TV spots, magazine spreads, and a splashy auto show reveal. These days, the launch lives on…
Google Built-in in Cars: What It Actually Adds Over Android Auto
If you’ve shopped for a new car lately, you’ve probably bumped into a confusing trio of names: Android Auto, Android Automotive, and Google built-in. They sound nearly identical, yet they…
What Instagram’s Originality Crackdown Means for Auto Dealership Social Media
If your dealership’s Instagram strategy still leans on reposted manufacturer clips or recycled stock photos, the platform just changed the rules on you. Instagram’s newest algorithm push rewards original content…
How Car Dealerships Should Tackle Facebook Reels and Creators in 2026
Facebook isn’t the same platform your dealership posted to last year, and the gap is widening fast. Between a Reels algorithm that now surveys real viewers, a creator affiliate marketplace…