Pick the Winning Video Before You Spend the Budget
Kroger found it could predict which ads would convert before launch. Here's how dealership social teams can use the same idea to pick better video ads.
Rising Clicks, Falling Leads, and the Data Gap Costing Dealers Money
Rising CPCs and shrinking conversions are squeezing dealer ad budgets. Here's why unifying ad data helps you catch performance shifts before they cost you.
Kia’s Centaur Hybrid Campaign Rides Into Australia
Kia's cheeky new Australian campaign sends a battle-scarred centaur racing a Sportage Turbo Hybrid to prove the brand builds hybrids worth talking about.
What to Do When Your Car Breaks Down at Night
A clear, step-by-step guide to handling a nighttime roadside breakdown, from pulling safely off the road to signaling for help while staying out of harm's way.
Customer Experience vs Lead Spend at Dealerships
New buyers cost more than ever, while loyal ones keep paying back for years. See why smart dealerships put real money into the full ownership experience.
Why Your Dealership’s Stock May Start Appearing in More Google Results
Google is switching Local Inventory Ads on by default. See what that means for dealership stock showing up in local search and Maps, and how to prepare.
Every Price You Post Online Is Now a Promise You Have to Keep
For a long time, dealership social media felt like a digital window sticker with extra sparkle. Slap “$399/month” on a Reel, add a “today only” sticker, and let the leads…
Google’s Vehicle Ads Land in Japan and the Playbook It Reveals for Dealers Everywhere
Google's vehicle ads just landed in Japan as the 8th market since 2024. See what the rollout signals for car dealers running search ads around the world.
Turning Scroll Time Into Showroom Time for Premium Trucks
Most truck shoppers have already made up their minds before they ever shake a salesperson’s hand. They watched the walkarounds, paused on the reviews, and read what real owners said…
Why Dealer Digital Ads Convert More for Less
Dealership digital ad conversions jumped 37% while cost per lead fell to a 12-month low. See how AI-driven targeting is reshaping auto retail marketing.