Why Dealer Digital Ads Convert More for Less
Dealership digital ad conversions jumped 37% while cost per lead fell to a 12-month low. See how AI-driven targeting is reshaping auto retail marketing.
What Dealerships Can Borrow From Toyota’s Creator-Led Launch Strategy
When a global automaker rolls out a new vehicle, the playbook used to involve TV spots, magazine spreads, and a splashy auto show reveal. These days, the launch lives on…
Google Built-in in Cars: What It Actually Adds Over Android Auto
If you’ve shopped for a new car lately, you’ve probably bumped into a confusing trio of names: Android Auto, Android Automotive, and Google built-in. They sound nearly identical, yet they…
What Instagram’s Originality Crackdown Means for Auto Dealership Social Media
If your dealership’s Instagram strategy still leans on reposted manufacturer clips or recycled stock photos, the platform just changed the rules on you. Instagram’s newest algorithm push rewards original content…
How Car Dealerships Should Tackle Facebook Reels and Creators in 2026
Facebook isn’t the same platform your dealership posted to last year, and the gap is widening fast. Between a Reels algorithm that now surveys real viewers, a creator affiliate marketplace…
Instagram Opens Up Explore Feed Controls and Off-Road Dealers Stand to Win
Instagram just handed users a steering wheel for one of its most-visited discovery surfaces, and that quiet shift could turn into a loud opportunity for dealerships posting mud-splattered trail rigs,…
What TikTok’s 2026 Premium Ad Lineup Means for Car Dealerships
If your dealership has been watching TikTok from the sidelines, the platform’s latest ad announcements make a strong case for jumping in. At this year’s IAB NewFronts, TikTok rolled out…
Your Dealership Marketing Team Should Run Like a Local Newsroom
Meta Title: Dealership Marketing Teams as Local Media Brands Meta Description: Find out why dealership marketing teams should act like local media companies in 2026 by publishing videos, model comparisons,…
How To Turn Trim Level Content Into Social Media Engagement
Most car shoppers don’t know what a trim level is until they’re sitting in the finance office wondering why the version they wanted costs $4,000 more. That confusion is your…
YouTube Turns Your Living Room TV Into a Shopping Destination
If you’ve noticed product carousels popping up alongside YouTube ads on your smart TV lately, you’re onto something. Google has officially expanded its shoppable connected TV ads to all Performance…