Kia’s Centaur Hybrid Campaign Rides Into Australia
Kia's cheeky new Australian campaign sends a battle-scarred centaur racing a Sportage Turbo Hybrid to prove the brand builds hybrids worth talking about.
Category: Auto Brands
Turning Scroll Time Into Showroom Time for Premium Trucks
Most truck shoppers have already made up their minds before they ever shake a salesperson’s hand. They watched the walkarounds, paused on the reviews, and read what real owners said…
What Dealerships Can Borrow From Toyota’s Creator-Led Launch Strategy
When a global automaker rolls out a new vehicle, the playbook used to involve TV spots, magazine spreads, and a splashy auto show reveal. These days, the launch lives on…
How To Turn Trim Level Content Into Social Media Engagement
Most car shoppers don’t know what a trim level is until they’re sitting in the finance office wondering why the version they wanted costs $4,000 more. That confusion is your…
Honda’s Quarterly Profit Plunges 61% Under the Weight of Tariffs and EV Struggles
Honda Motor just posted its fourth straight quarter of year-on-year profit decline, and this one was a big one. The Japanese automaker reported that operating profit for the October to…
The Best Diesel Truck Engines Going Head-to-Head in 2025
Walk into any truck stop, job site, or RV park and you’ll find truck owners arguing about one thing: which diesel engine reigns supreme? The debate between Duramax, Power Stroke,…
2026 Chevrolet Silverado EV Trail Boss Max Range: Big Battery, Bigger Questions
Chevrolet’s newest electric truck, the 2026 Chevrolet Silverado EV Trail Boss promises adventure with up to 478 miles of range and serious off-road hardware. But does this lifted EV really…
Hyundai Plans Major Truck Push to Take On Toyota and Ford by 2030
Hyundai just confirmed what truck fans have been hearing whispers about for years. The Korean automaker is bringing a proper midsize pickup to America before 2030, and they’re backing it…
Pop-Up Ads in Your Car’s Dashboard? Here’s What Dealers Should Learn From the Mess
Some automakers are testing car infotainment ads as pop-up ads on infotainment screens, and as you can guess, it’s not well-received by customers.
Two Affordable Sports Coupes Take Completely Different Roads to Fun
Sports coupes aren’t extinct, but they’ve gotten weird. Honda revived the Prelude as a $43,195 hybrid with 46 mpg and Type R suspension parts. Toyota keeps selling the GR86 for…