Backlinks and Blacklisting

Backlinks and negative SEO sound damaging to your website and can potentially blacklist you on Google, but before you start panicking, let’s investigate. Now, when you hear the word blacklist and Google in the same sentence, you’re probably worried that that means Google will stop serving your site in search results.

This is correct. So when a website is blacklisted, it means a search engine, like Google, will remove it from its index, which means your site’s organic traffic will take a nosedive, which will affect other aspects of your business. Backlinks are links to your website from different websites. This used to be a popular SEO technique to help boost your own site’s rankings, but it’s not used anymore because there are better ways to boost your site’s SEO. But back to your main concern, what should you do about those terrible backlinks?

Shake It Off

Your first instinct is to go after the domains that are spamming your site with those dreaded backlinks. You want to protect your site and keep it from catching Google’s negative attention. Your boss may want you to act immediately to fix the problem. What is the correct fix? Walk away. Read that again and let it sink in. Don’t let those spammy backlinks dig under your skin and attempt to make you feel like you didn’t do your best as the SEO manager for your company. But what if your boss is breathing down your neck, demanding you do something? Breathe and let him know that Google has everything under control. By now, you should know that Google is one step ahead of the game and rest assured they have processes in place to keep an eye out for those spammy backlinks and negative SEO. Google uses a combination of algorithms and human reviews to keep malicious content from soiling quality content. You can’t control what spammers are going to do, but you can have faith that Google is already predicting their next move and ready to look past their fake agendas.

Continue Your Best SEO Practices

The fight against backlinks and negative SEO is out of your hands, but maybe you’re not 100 percent relieved. Understandable. Take that fighting motivation and put it toward boosting your site’s SEO with proper practices like geo-tagging, keyword phrases, and meta descriptions. Assess your current SEO plans and see where you can make improvements. Technology is always changing, so it’s important to stay up to date with the newest and most effective SEO practices, so you’re not relying on practices that were successful five years ago.

Control What You Can

Relinquishing control over those who aim to harm your company’s SEO through malicious backlinks and negative SEO is a tough defeat, but instead of seeing it as a defeat, change your perspective and see it as a chance to come back stronger than before. Use your drive and motivation to make your company’s SEO better than it was a year ago or even six months ago. The game is always changing and you’re always going to be adapting, so let this be the push you need to refresh and conquer.

https://www.youtube.com/watch?v=fA7wy1_awpQ