Has your car dealership embraced Facebook Reels? This feature can help your dealership engage with more customers through short videos.

Reels are short-form videos that allow you to show off what your dealership is all about. This is one of the most engaging features of social media, with many platforms adding a Reels feature to the repertoire. The short length of the videos on Facebook is perfect for instant engagement with an audience, which makes it crucial that your dealership posts the right Reels to give your team an edge over the competition.

Here are some ideas for great Facebook Reels that could work for your team.

Test Drive Challenge

If you’ve got a strong car enthusiast community in your area, these car lovers might take you up on a challenge to beat some of your staff members during a test drive. This doesn’t have to be a high-speed ride, but it could be a slalom course through some cones, a simulated DMV driving test, or a test of how to use modern car tech features. Challenge your audience and see if they will come in and take on your team.

Customer Testimonials

When customers say good things about your car dealership, it can quickly resonate with other potential customers. These testimonials can help build confidence in your team and the service level offered. Let the uniqueness of your customers show through in the testimonials that will offer positive feedback for future shoppers who are looking for a great place to buy new or used vehicles. This can be one of the best Facebook Reels on your page.

What Goes Into A Car Sale?

Whether you’re looking for more team members to add to your car dealership or you want to offer a video taking potential customers through the process of a sale from start to finish, this can be one of the most educational Reels you add to your page. Add a sense of mystery or excitement with some music that will keep customers engaged in the video. Although educational, it’s still important to entertain your audience during one of these informative Reels. Have fun with it, and get your creative team working to make it great.

How Can Customers Customize Their Cars?

Another informative and educational topic, but one that can be a lot of fun. The biggest question you’ll want to answer is what customers can do to their cars and still maintain their warranty coverage. Among Facebook Reels, this one might gain the most views, which is what you’re looking for. If your dealership has customization items that can be added and still protect the warranty, this is a great time to promote these items.

Dealership Inventory Videos

It’s tried, it’s true, and it will continue to gain views. When you showcase your inventory, potential customers are interested. They can watch your Reels and imagine themselves behind the wheel of one of the many cars on your dealership lot. Add some music a few captions, and challenge customers to guess the price of each car. You can offer a prize to the winner with a free oil change or a discount. This is a great way to get shoppers engaged in one of the most common promotional videos.

Car Maintenance and Repair Tips

The amount of money many drivers spend on maintenance makes some car owners look for ways to save money by performing a few of the maintenance items themselves. The video should show technicians performing routine maintenance and repairs while narrating the step-by-step approach. This might become one of your most popular Facebook Reels, especially if you find a way to explain the process in one of the most engaging ways. Add some music, challenge customers to diagnose a car problem, and give a price to someone who gets it right.

Dealership Community Involvement

Is your team part of the community you serve? Have you held events at your car dealership location? Showcase your team involved in community events, either as a team or individually. This helps potential customers see that you’re involved in what’s going on in your town and are fully engaged. This could be one of the most important Facebook Reels you offer with various charity events and community-focus features. Make this a heartwarming reel and challenge customers to share some of their stories of giving back with your team.

You can promote your dealership better by using Facebook Reels and sharing short videos for your audience to see. Put this feature to work and ask customers if they’ve seen them when they stop by.