The Toyota brand is one that you know for offering the easy to experience daily driving vehicles that make sense for you.

With a reputation for reliability and affordability, Toyota has grown to be one of the largest automakers in the world and brings a level of excellence that you want to experience every day. This is fantastic for family driving and daily hauling, but it certainly isn’t what’s going to get you excited or may you want to pay attention to what Toyota is putting together.

You’ll Pay Attention to This

Not long ago, Toyota rolled out the GR Super Sport Concept car that was billed to have 1,000 horsepower from the engine and electric motors of this hybrid hypercar. This concept was one that looked great on the stage but we never expected to see offered for racing, but Toyota has confirmed that they are working on a high-performance product that will bear a strong resemblance to the GR Super Sport and be offered to take on the racing around the world and be a flag bearer for the Toyota team that heads to the track in the future.

After the TS050 hybrid LMP1 car showed off its muscle on the track at Le Mans during the 24 Hours of Le Mans, you can see a strong commitment from Toyota and their racing team. The new race car might wear the GR Super Sport name or it could come in a form that calls for a different name. This concept model has a 90-degree 2.4-liter twin-turbocharged V6 engine and an electric drive system that pair up to give a maximum output of 1,000 horsepower on the track. The production version would likely make use of this powertrain and offer the look and style that captured our attention on the stage.

Toyota is Turning the Page

In an effort to give us more of the brand excitement that Toyota wants us to enjoy, we see racing under new names taking place around the world. The supercars that make the European tour and show off with insane speed are only one example of what Toyota has done to improve its racing image. In NASCAR, a change from the Camry name to one that brings about more of a feeling of excitement is about to take place.

All this page-turning and focus on hyper speed, big power, and amazing performance could be a huge preamble to the reveal of the Toyota Supra in the next several months. We’ve been looking forward to this car arriving on the market and have been counting the days until it shows up. Whether you see a shift in the Toyota brand with supercars and racing machines, or you realize the value of being in the racing circuits with parts and systems that could make it to your daily ride, Toyota is certainly a brand that’s anything but boring and continues to prove it with the new GR Super Sport Concept program.