Email marketing continues to be one of the most effective forms of marketing, especially for an e-commerce business. What email automations do people actually open?
From the beginning of the internet until now, one of the most effective forms of online marketing has been email. You probably already have some strong email campaigns running, which is great, but an evolved way of targeting your audience with engagement through email is called email automations. They are known to generate up to 30 times more revenue than traditional one-off campaigns, which means you need to utilize them.
What are email automations?
When you need to send emails to your subscribers and email list, you want an easy and automated method of doing so. Based on the actions taken by a user, specific emails can be sent to them. Subscriber activities trigger these emails that can include your newsletter, purchase history, other products, or downloads.
Here are a few great ways to put email automations to work in your marketing efforts.
Welcome emails
Welcome emails are some of the most important you can send. Once a consumer signs up for your email list, welcoming them to your company and letting them know that you have more products or services available is a great way to ensure repeat customers and continued engagement with the customers. It’s important to keep in mind that your email list is not your text list. Stick to the emails for your welcome message and let your customers see what you have to offer.
Functional emails
Does your company use a phone app that users can enjoy? If so, one of the best ideas for email automations is the creation of functional emails that show users how to use the app in a spam-free and informative way. You can use an attractive template with realistic images of the app steps and how to use it. Everything should match up, and you can have some strong CTA messages to invite users to take further action.
Onboarding emails
Onboarding emails are used for B2B product-led ecommerce business activities. These emails help familiarize new users with the various platforms and services to help set them up for success. These emails allow new customers to make the most of what you have to offer, ensuring they can learn to use various systems. It’s important to collect feedback from current customers and users to better understand their needs and potential issues that arose during the onboarding process. It’s important to have several onboarding emails for new users, ensuring you don’t bombard them with too much information at once.
Abandoned cart emails
If you leave items in your cart for a specified time, many companies use email automations to send you reminders about your cart. You’ve seen these, sometimes they say things like “your cart is calling,” to remind you that you have items that were placed in the cart on their website but didn’t purchase. These cart reminder emails work well and can increase sales for many companies. The essential goal of these emails is to promote continued engagement with the shopper to complete their purchase.
Browse abandonment emails
When you’re shopping online, especially on a website that has your information, you might get a browse abandonment email. This is an email that’s automatically sent when you leave an online store without making a purchase. The goal is similar to the abandoned cart email, suggesting users engage with the site and browse similar products or complete a purchase. These emails generate higher average click rates than most other automations.
Transactional emails
Transactional emails should be one of the most common email automations sent out to your users. These emails are sent out once you complete a purchase on a website. These emails are valuable for the customer, showing the action taken and often including the order number and receipt. This helps create a seamless customer experience with your company. This is also a great opportunity to introduce additional products and services that users can access and enjoy.
Lead nurturing emails
Sometimes, customers need help getting from one end of the sales funnel to the other. This means helping them move through the process with various emails that are sent as each step is reached. This should help the customer along the journey and allow them to move faster down the path than you might expect. You can include items to incentivize them along the way, such as gated content, free resources, webinar invitations, and coupons.
Product review request emails
It’s important to collect reviews about products. Once a customer has the product in hand, you should send out an email to ask for a review. This allows you to get the reviews you need sooner after the product reaches the customer. The more time that passes, the less likely most customers will be to fill out a review. Using email automations, you’ll be able to successfully engage with your customers and help them give you positive reviews. Including a standard form that goes into the review system is a great way to streamline this process for your customers.
What email automations will you put to work to improve your customer engagement? These emails can improve your relationships and help create repeat customers who will enjoy more of your products and services.
