When you turn to Instagram vs. TikTok for car sales, which platform performs the best? One of them should stand out ahead of the other. Which platform should your team use?
Car dealers are pouring money into social media ads, but which platform delivers real results? Both platforms are useful, as are the traditional social media platforms of Facebook and X, which help push car sales and turn visitors into buyers. Let’s look at some great ways to use Instagram Stories and TikTok to help drive car sales through social media.
Connect Instagram to an old favorite
Using social media for car marketing is a good choice, but you have to know how these platforms work together. Instagram and Facebook are intertwined and often lead from one to the other. Your Instagram post could have a link to your landing page or to a Facebook post that tells the user more. This is a great way to get users from Instagram to one of the old favorites in the world of social media advertising.
Videos are a must
TikTok is all about videos, and it can be one of the best auto dealer advertising platforms. The short form of videos and engaging audience make it a great tool to help increase car sales conversion rates. You can post various videos and make them fun, creative, and informative. Don’t forget the last part. Your video has one purpose, and that’s to help your dealership sell more cars. How you get the message out is only part of the equation, but showcasing the cars for sale is the most important part.
Influencers are on social media
One of the most important aspects of Instagram vs TikTok car sales is the use of influencer marketing. Influencers are part of both platforms and can help you create Instagram Stories that are great automotive ads. Employing influencers to help promote your dealership gives you access to their large audience, which means having your content more visible to a much broader group of people who could be interested in visiting your location to buy a car. Most car dealers report seeing impressive increases in ROI after partnering with social media influencers.
How does a car improve lifestyle?
Part of your TikTok car dealership marketing should be to address pain points and lifestyle qualities of the vehicles you sell. This means featuring some of the most useful convenience features that make owning the vehicle better for a family or individual. What makes the cars you sell right for your local community? Depending on where you live, you can feature aspects of cars that make them great on city streets, features of SUVs that allow them to be useful for many drivers, and the pure power of pickup trucks.
Let your customers tell a story
Another area in which you can compare Instagram vs TikTok for your car sales investment is customer reviews. Both platforms can be great for this. You can let your customers tell their story and post it on either Instagram Stories or TikTok and receive feedback. Future customers love to see their friends and neighbors featured online and trust them much more than a professional salesperson. This is a fantastic opportunity, enabling your customers to promote your dealership for you.
Reduce the confusion
Buying a car is confusing for first-time buyers, but you can help them take some of the worry and confusion away with your social media posts. A great way to do this is through blog posts and YouTube videos that you can direct customers to from your social media accounts. Make posts on Instagram and TikTok regarding the guidance offered to help make first-time buyers more comfortable and welcome them with some special incentives or discounts.
Promotions and contests
If you really want to put Instagram vs TikTok in terms of car sales, run some social media-only promotions that have different links and codes from each platform. You can track which platform gets the most customers in the door to take advantage of the promotions. This will give you a better understanding of your audience and help determine which platform you should invest in for the future. If you run these promotions every few months, you might find that the numbers change from one to the other and then back, which helps guide your marketing efforts and investment.
Will you put Instagram up against TikTok to see which helps with your car sales the most? How will you utilize these platforms to increase your sales?
