Has the Meta ads automation changed things about your advertising? Do you want to maintain control of your marketing processes?
Automation is becoming the focus of the future, and it seems to be a bit of a double-edged sword. On one hand, automated processes should help you and your team save time and money while running advertising campaigns, but it can also operate when you don’t need or want it to, sending ads that cost out to audiences that you didn’t intend to reach. How can you keep control of your Meta campaigns and keep the Meta ads automation reigned in so that it works best for you?
Meta ads 2026 requires ad campaign optimization
Meta’s pushing automation harder than ever in 2026. That can be a good thing if you understand what the system needs to fully benefit from Meta Advantage+ to improve campaign performance. Unfortunately, if your conversion tracking results show that Meta pixel events aren’t translating into sales, you may need to regain control of the Meta campaigns running for your dealership to ensure your marketing is reaching the right audience. Here’s what dealers need to feed the system, so it actually works for them instead of burning budget.
Consolidation matters
When audiences could be targeted by several campaigns or multiple times over the same campaign, you could be paying for events that you don’t need to. When audiences share similar targeting, consolidation is best to help the Meta ads automation work efficiently and affordably for you. The system must learn the intent of your marketing, and that occurs with a minimum of 50 events during a 7-day period. If you have overlapping targets, they will cannibalize each other, which hurts the process.
Make small adjustments
When your ad set has gone through its initial learning period and is working well for your marketing goals, you don’t want to disrupt the process by making large changes to the ad set. To prevent a new learning period from taking place, make only small adjustments and edits, ensuring the learning remains intact. Of course, if your Meta ads automation isn’t producing the desired results, wholesale changes might make a lot of sense. A new learning period might be exactly what your marketing campaigns need to ensure this system begins to work better for you.
Consider how changes impact your data
If you need to make changes to your ads, it’s a good idea to apply them all at once to ensure your system only goes through one learning period. That said, if you want to better understand how each change impacts your ads’ performance, you can make individual changes and monitor the results. This can take much longer, but you’re also learning how the Meta ads automation works for you and what each change will bring, good or bad, to your results. If you have the time and budget to go through this self-learning process, it could be invaluable to you in the future.
Meta Advantage+ boosts Meta ads automation
The more data you gather from these automated advertising campaigns, the more you could be tempted to target the top-performing audiences. This makes sense when you want to maximize your advertising ROI, but this can increase costs and cause users to see your ads repeatedly. Meta Advantage+ can help with this. It’s designed to expand your audience to maximize the event collection process and be more cost-effective. Consider segmenting your audience further to achieve more conversions within your budget.
Utilize creativity in automation to improve your ads
Effective ads have to be highly creative in order to gain audience attention. Most audience members receive numerous ads daily and will often overlook them like white noise in their typical online experience. Remaining creative is important, which means continually testing images and videos to find top-performing formats. This also helps alleviate the potential of creative fatigue, in which your automated system sends out similar-looking ads continuously. It’s also a good idea to utilize Meta’s creative tools for the best ad editing, especially when fitting them into the Meta ads automation process.
How can you keep control of an automated advertising process and make it work best for your team? Use these tips and tools for Meta ads automation and get the most out of the system. It is only as good as the information and data you feed it, which means you’ve still got to drive the ship while it provides the advertising power you need.
