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Author: Scott Boyd

Sports fan. Coffee lover. Entrepreneur. California dreamin'. The only thing I enjoy more than writing about cars is driving them around town... especially old hot rods. Find me on Facebook and Twitter.
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Dealer’s Data Must Be Actionable
Marketing

Dealer’s Data Must Be Actionable

In order to be useful, data analysis must point to meaningful conclusions and actionable information.  However reports from various sources must be integrated properly in order to support those goals. …
by Scott Boyd August 13, 2015August 9, 2022
Green Driving from Hyundai
Uncategorized

Green Driving from Hyundai

The Sonata has had hybrid technology for a few years now.  Hybrid technology was first considered a response to the high rise of fuel prices in the world but as…
by Scott Boyd August 4, 2015August 9, 2022
China’s Used-Car E-commerce is Rising Rapidly
Uncategorized

China’s Used-Car E-commerce is Rising Rapidly

BEIJING, July 30, 2015 /PRNewswire/ — On July 14, 2015, Yicheng Xie, the vice president of China’s largest used-car e-commerce platform, Cheyipai.com, shared his perspectives on the prospects of the…
by Scott Boyd July 30, 2015August 9, 2022
Dealers, Diversify Your Inventory Marketing Strategy
Marketing

Dealers, Diversify Your Inventory Marketing Strategy

The more we work with car dealers, the more we realize that there are certain fundamentals that are pretty universal. Everyone has a website. Just about everyone is posting to…
by Scott Boyd July 29, 2015August 9, 2022
When Do Dealers Need Chat on Their Websites?
Uncategorized

When Do Dealers Need Chat on Their Websites?

During a recent car-buying adventure which I tend to do way too often (I like a new vehicle every two years, max), I noticed there was a difference between many…
by Scott Boyd July 19, 2015August 9, 2022
The 2014 Ram EcoDiesel Might be the Right Choice for Your Preowned Vehicle
Uncategorized

The 2014 Ram EcoDiesel Might be the Right Choice for Your Preowned Vehicle

Many of us wait for preowned vehicles to make a purchase so we can take advantage of the initial depreciation on a vehicle.  As a rule this is a great…
by Scott Boyd July 7, 2015August 9, 2022

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