How to Keep Control of Your Meta Campaigns When the Algorithm Runs the Show
Has the Meta ads automation changed things about your advertising? Do you want to maintain control of your marketing processes?
Category: For Car Dealers
Pop-Up Ads in Your Car’s Dashboard? Here’s What Dealers Should Learn From the Mess
Some automakers are testing car infotainment ads as pop-up ads on infotainment screens, and as you can guess, it’s not well-received by customers.
Turning Social Media Engagement Into Test Drives
Posting inventory on social media gets you likes. Posting content that sparks conversations gets you showroom visits. The difference between these two approaches can make or break your dealership’s bottom…
Creative Ways Dealers Can Stand Out on Social Media
Most dealerships post the same boring stuff on social media. New car arrivals, weekly specials, and the occasional sale banner. If your feed looks like every other dealer in town,…
Instagram Stories vs. TikTok: Which Platform Actually Sells More Cars?
When you turn to Instagram vs. TikTok for car sales, which platform performs the best? One of them should stand out ahead of the other. Which platform should your team…
Dynamic VIN-Level Ads: Linking Inventory Directly to In-Market Shoppers
The Vehicle Identification Number (VIN) of any vehicle on the road has many data points and information built in that marketers can take advantage of.
Email Automations That Actually Get Opened and Read
Email marketing continues to be one of the most effective forms of marketing, especially for an e-commerce business. What email automations do people actually open?
Meme Marketing: Crafting Viral Campaigns Without Losing Control
Memes are everywhere. You can’t scroll online very long without seeing several memes, but are these items good for marketing efforts?
Retargeting Strategies to Recapture Interested Car Buyers
Some online users have shown past interest in your dealership and the cars you offer; how can you recapture their interest? The answer is retargeting strategies.