Google Lets You Hide Ads Now and What It Could Mean for Your PPC Budget
Google allows users to hide sponsored results when searching for desired information, which could shake up your advertising plan. Here’s what you could do.
Category: Marketing
Turning Social Media Engagement Into Test Drives
Posting inventory on social media gets you likes. Posting content that sparks conversations gets you showroom visits. The difference between these two approaches can make or break your dealership’s bottom…
Creative Ways Dealers Can Stand Out on Social Media
Most dealerships post the same boring stuff on social media. New car arrivals, weekly specials, and the occasional sale banner. If your feed looks like every other dealer in town,…
Instagram Stories vs. TikTok: Which Platform Actually Sells More Cars?
When you turn to Instagram vs. TikTok for car sales, which platform performs the best? One of them should stand out ahead of the other. Which platform should your team…
Dynamic VIN-Level Ads: Linking Inventory Directly to In-Market Shoppers
The Vehicle Identification Number (VIN) of any vehicle on the road has many data points and information built in that marketers can take advantage of.
Email Automations That Actually Get Opened and Read
Email marketing continues to be one of the most effective forms of marketing, especially for an e-commerce business. What email automations do people actually open?
Meme Marketing: Crafting Viral Campaigns Without Losing Control
Memes are everywhere. You can’t scroll online very long without seeing several memes, but are these items good for marketing efforts?
Retargeting Strategies to Recapture Interested Car Buyers
Some online users have shown past interest in your dealership and the cars you offer; how can you recapture their interest? The answer is retargeting strategies.
How Google Reviews Impact Local Rankings and Sales
In 2024, 81% of people researching businesses checked out Google Reviews before moving forward, making these reviews extremely important for your business.
How to Optimize Vehicle Photos for Online Listings
It doesn’t take fancy equipment to optimize vehicle photos for online listings, but it could take some preparation and work on your part.