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Pushing Value Sells Cars
Affordable Cars Car Types For Car Dealers Marketing Uncategorized

Pushing Value Sells Cars

New and used car prices have skyrocketed over the last two years. Dealerships are on the front line, combatting insanely high prices and low inventories while delivering value to customers.
by Heather Collins January 13, 2022August 9, 2022
With Ad Spending Down, Digital Marketing is More Important than Ever
Marketing

With Ad Spending Down, Digital Marketing is More Important than Ever

Why would digital marketing be more important when digital ad spending is down across the board? Probably because we’re preparing for an economic rebound.
by Heather Collins November 10, 2020August 9, 2022
How to Respond to Malicious Backlinks and Negative SEO
Marketing

How to Respond to Malicious Backlinks and Negative SEO

Backlinks and Blacklisting Backlinks and negative SEO sound damaging to your website and can potentially blacklist you on Google, but before you start panicking, let’s investigate. Now, when you hear…
by Heather Collins September 10, 2019August 9, 2022
Why Use Pay Per Click For Your Dealership?
Marketing

Why Use Pay Per Click For Your Dealership?

Pay-per-click advertising or PPC, also known as cost-per-click, is a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a cost-effective…
by Heather Collins May 4, 2019August 9, 2022
Dealer’s Data Must Be Actionable
Marketing

Dealer’s Data Must Be Actionable

In order to be useful, data analysis must point to meaningful conclusions and actionable information.  However reports from various sources must be integrated properly in order to support those goals. …
by Scott Boyd August 13, 2015August 9, 2022
Dealers, Diversify Your Inventory Marketing Strategy
Marketing

Dealers, Diversify Your Inventory Marketing Strategy

The more we work with car dealers, the more we realize that there are certain fundamentals that are pretty universal. Everyone has a website. Just about everyone is posting to…
by Scott Boyd July 29, 2015August 9, 2022

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