The Used Car Sales Challenge
For the past year, selling used cars hasn’t been much of a challenge for dealers. Prices rose with the shortage of new vehicles, and many shoppers came looking for the…
Category: Marketing
Pushing Value Sells Cars
New and used car prices have skyrocketed over the last two years. Dealerships are on the front line, combatting insanely high prices and low inventories while delivering value to customers.
With Ad Spending Down, Digital Marketing is More Important than Ever
Why would digital marketing be more important when digital ad spending is down across the board? Probably because we’re preparing for an economic rebound.
How to Respond to Malicious Backlinks and Negative SEO
Backlinks and Blacklisting Backlinks and negative SEO sound damaging to your website and can potentially blacklist you on Google, but before you start panicking, let’s investigate. Now, when you hear…
Why Use Pay Per Click For Your Dealership?
Pay-per-click advertising or PPC, also known as cost-per-click, is a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a cost-effective…
Dealer’s Data Must Be Actionable
In order to be useful, data analysis must point to meaningful conclusions and actionable information. However reports from various sources must be integrated properly in order to support those goals. …
Dealers, Diversify Your Inventory Marketing Strategy
The more we work with car dealers, the more we realize that there are certain fundamentals that are pretty universal. Everyone has a website. Just about everyone is posting to…