The 2024 Election: A Crossroads for the U.S. Auto Industry
As we inch closer to the 2024 presidential election, the stakes for the U.S. automotive industry couldn’t be higher. The potential face-off between Joe Biden and Donald Trump is set…
Category: For Car Dealers
Be a Better Borrower
Smart borrowers head to the car dealership prepared. They know what they want and how to get it. Anyone can learn the essentials of vehicle financing.
Rev Up Your Car Dealership Social Media with Facebook Reels
Has your car dealership embraced Facebook Reels? This feature can help your dealership engage with more customers through short videos.
Why Local Dealers Should Market Their Spanish Speaking Employees
More businesses are beginning to realize the importance of the Hispanic market inside the United States. Spanish is the second-largest native spoken language in the world, with over 460 million…
Online Car Buying Takes Dealership Sales to New Levels
Years ago, experts predicted that the rise of the internet would mean trouble for car dealerships, but in fact, it’s been exactly the opposite. The internet has made car shopping…
Are You Targeting Your Inventory Posts Correctly?
Have your social media posts stopped driving traffic to your showroom? It might be time to review your digital strategy to ensure your inventory is getting seen by the right…
Shady Used Car Sales Tactics Are Done
Many car dealerships are honest and operate their business with integrity, but unfortunately, there are many that don’t. The good news for consumers is that it’s getting easier for car…
The Used Car Sales Challenge
For the past year, selling used cars hasn’t been much of a challenge for dealers. Prices rose with the shortage of new vehicles, and many shoppers came looking for the…
Pushing Value Sells Cars
New and used car prices have skyrocketed over the last two years. Dealerships are on the front line, combatting insanely high prices and low inventories while delivering value to customers.
With Ad Spending Down, Digital Marketing is More Important than Ever
Why would digital marketing be more important when digital ad spending is down across the board? Probably because we’re preparing for an economic rebound.