Chris Griffith, Author at Dealers Social

YouTube Turns Your Living Room TV Into a Shopping Destination

If you’ve noticed product carousels popping up alongside YouTube ads on your smart TV lately, you’re onto something. Google has officially expanded its shoppable connected TV ads to all Performance…

by Chris Griffith February 20, 2026February 18, 2026

Hyundai

Honda’s Quarterly Profit Plunges 61% Under the Weight of Tariffs and EV Struggles

Honda Motor just posted its fourth straight quarter of year-on-year profit decline, and this one was a big one. The Japanese automaker reported that operating profit for the October to…

by Chris Griffith February 16, 2026

Chevrolet

2026 Chevrolet Silverado EV Trail Boss Max Range: Big Battery, Bigger Questions

Chevrolet’s newest electric truck, the 2026 Chevrolet Silverado EV Trail Boss promises adventure with up to 478 miles of range and serious off-road hardware. But does this lifted EV really…

by Chris Griffith January 29, 2026

Campers

Why Japan’s Adorable Kei Campers Are Taking Over American Roads

Van life costs are getting out of hand. You’re watching prices climb past $70,000 and wondering if there’s a better way to live the mobile life. Then you discover something…

by Chris Griffith January 2, 2026February 5, 2026

Hyundai Maintenance Safety

Hyundai Plans Major Truck Push to Take On Toyota and Ford by 2030

Hyundai just confirmed what truck fans have been hearing whispers about for years. The Korean automaker is bringing a proper midsize pickup to America before 2030, and they’re backing it…

by Chris Griffith December 29, 2025December 24, 2025

For Car Dealers Marketing Social Media

Instagram Stories vs. TikTok: Which Platform Actually Sells More Cars?

When you turn to Instagram vs. TikTok for car sales, which platform performs the best? One of them should stand out ahead of the other. Which platform should your team…

by Chris Griffith September 10, 2025September 22, 2025

Mazda

2025 Mazda CX-30 Turbo Review: A Subcompact Crossover That Feels Like a Sporty Hatchback

The 2025 Mazda CX-30 Turbo throws conventional subcompact SUV wisdom out the window. While most small crossovers prioritize practicality over personality, this turbocharged rebel delivers 250 horsepower of genuine driving…

by Chris Griffith September 5, 2025September 10, 2025

For Car Dealers Marketing

Dynamic VIN-Level Ads: Linking Inventory Directly to In-Market Shoppers

The Vehicle Identification Number (VIN) of any vehicle on the road has many data points and information built in that marketers can take advantage of.

by Chris Griffith September 1, 2025September 18, 2025

For Car Owners Maintenance

OEM vs. Aftermarket: Which Parts Are Worth the Extra Investment?

Standing in your mechanic’s shop, you face a decision that could save you hundreds or cost you thousands. The choice between original equipment manufacturer (OEM) parts and aftermarket alternatives affects…

by Chris Griffith August 12, 2025August 21, 2025

For Car Dealers Marketing

Retargeting Strategies to Recapture Interested Car Buyers

Some online users have shown past interest in your dealership and the cars you offer; how can you recapture their interest? The answer is retargeting strategies.

by Chris Griffith June 18, 2025June 25, 2025