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Author: Chris Griffith

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Instagram Stories vs. TikTok: Which Platform Actually Sells More Cars?
For Car Dealers Marketing Social Media

Instagram Stories vs. TikTok: Which Platform Actually Sells More Cars?

When you turn to Instagram vs. TikTok for car sales, which platform performs the best? One of them should stand out ahead of the other. Which platform should your team…
by Chris Griffith September 10, 2025September 22, 2025
2025 Mazda CX-30 Turbo Review: A Subcompact Crossover That Feels Like a Sporty Hatchback
Mazda

2025 Mazda CX-30 Turbo Review: A Subcompact Crossover That Feels Like a Sporty Hatchback

The 2025 Mazda CX-30 Turbo throws conventional subcompact SUV wisdom out the window. While most small crossovers prioritize practicality over personality, this turbocharged rebel delivers 250 horsepower of genuine driving…
by Chris Griffith September 5, 2025September 10, 2025
Dynamic VIN-Level Ads: Linking Inventory Directly to In-Market Shoppers
For Car Dealers Marketing

Dynamic VIN-Level Ads: Linking Inventory Directly to In-Market Shoppers

The Vehicle Identification Number (VIN) of any vehicle on the road has many data points and information built in that marketers can take advantage of.
by Chris Griffith September 1, 2025September 18, 2025
OEM vs. Aftermarket: Which Parts Are Worth the Extra Investment?
For Car Owners Maintenance

OEM vs. Aftermarket: Which Parts Are Worth the Extra Investment?

Standing in your mechanic’s shop, you face a decision that could save you hundreds or cost you thousands. The choice between original equipment manufacturer (OEM) parts and aftermarket alternatives affects…
by Chris Griffith August 12, 2025August 21, 2025
Retargeting Strategies to Recapture Interested Car Buyers
For Car Dealers Marketing

Retargeting Strategies to Recapture Interested Car Buyers

Some online users have shown past interest in your dealership and the cars you offer; how can you recapture their interest? The answer is retargeting strategies.
by Chris Griffith June 18, 2025June 25, 2025
How Google Reviews Impact Local Rankings and Sales
For Car Dealers Marketing

How Google Reviews Impact Local Rankings and Sales

In 2024, 81% of people researching businesses checked out Google Reviews before moving forward, making these reviews extremely important for your business.
by Chris Griffith May 8, 2025May 20, 2025
How to Optimize Vehicle Photos for Online Listings
Maintenance Marketing Used Cars

How to Optimize Vehicle Photos for Online Listings

It doesn’t take fancy equipment to optimize vehicle photos for online listings, but it could take some preparation and work on your part.
by Chris Griffith March 31, 2025April 14, 2025
Comparing Available Hybrid Minivans
Chrysler Hybrids & EVs Kia Minivan Toyota

Comparing Available Hybrid Minivans

The hybrid minivan segment isn’t very big, but the three offerings have a surprising level of variety. The 2025 Chrysler Pacifica PHEV, the Kia Carnival Hybrid, and the Toyota Sienna…
by Chris Griffith March 4, 2025
Comparing Available Hybrid Minivans
Chrysler Hybrids & EVs Kia Minivan Toyota

Comparing Available Hybrid Minivans

The hybrid minivan segment isn’t very big, but the three offerings have a surprising level of variety. The 2025 Chrysler Pacifica PHEV, the Kia Carnival Hybrid, and the Toyota Sienna…
by Chris Griffith March 4, 2025March 4, 2025
How to Use Data Analytics to Improve Your Dealership’s Digital Marketing ROI
For Car Dealers Marketing

How to Use Data Analytics to Improve Your Dealership’s Digital Marketing ROI

How can you get more traffic into your car dealership? Leveraging your digital marketing ROI could be a big part of making this happen.
by Chris Griffith February 13, 2025February 21, 2025

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