Dynamic VIN-Level Ads: Linking Inventory Directly to In-Market Shoppers
The Vehicle Identification Number (VIN) of any vehicle on the road has many data points and information built in that marketers can take advantage of.
Author: Chris Griffith
OEM vs. Aftermarket: Which Parts Are Worth the Extra Investment?
Standing in your mechanic’s shop, you face a decision that could save you hundreds or cost you thousands. The choice between original equipment manufacturer (OEM) parts and aftermarket alternatives affects…
Retargeting Strategies to Recapture Interested Car Buyers
Some online users have shown past interest in your dealership and the cars you offer; how can you recapture their interest? The answer is retargeting strategies.
How Google Reviews Impact Local Rankings and Sales
In 2024, 81% of people researching businesses checked out Google Reviews before moving forward, making these reviews extremely important for your business.
How to Optimize Vehicle Photos for Online Listings
It doesn’t take fancy equipment to optimize vehicle photos for online listings, but it could take some preparation and work on your part.
Comparing Available Hybrid Minivans
The hybrid minivan segment isn’t very big, but the three offerings have a surprising level of variety. The 2025 Chrysler Pacifica PHEV, the Kia Carnival Hybrid, and the Toyota Sienna…
Comparing Available Hybrid Minivans
The hybrid minivan segment isn’t very big, but the three offerings have a surprising level of variety. The 2025 Chrysler Pacifica PHEV, the Kia Carnival Hybrid, and the Toyota Sienna…
How to Use Data Analytics to Improve Your Dealership’s Digital Marketing ROI
How can you get more traffic into your car dealership? Leveraging your digital marketing ROI could be a big part of making this happen.
How to Write Effective Car Listings That Sell
Can you create car listings that help you sell your car better? What should be added to grab the attention of potential buyers?
The 2025 Nissan Frontier: New Adventures Await
It’s time to pack your bags, get your gear ready, and plan your route, whether it’s on the road or off, because the 2025 Nissan Frontier is ready for anything.…